BRAND IDENTITY, WEBSITE, SOCIAL STRATEGY
Adriana Martin
Consulting
A fundraising consultancy helping mission-driven organizations succeed. Adriana Martin is a consultant who specializes in fundraising for schools and nonprofits. When she launched her own consulting firm, she wanted to invest in the strong foundation of a brand that projects professionalism, confidence, and clarity.
Adriana chose a Brand Starter Kit and Social Media Strategy as she launched her business. We landed on logos that are clear and simple, including a seal that conveys confidence and clarity. I designed a warm, refined color palette. Together, these elements tell a story of an effective strategist who works from the heart.
I also advised her to consider a brand photoshoot to generate a vibrant library of assets that immediately helps her audience understand who she is and how she approaches her work. I provided creative direction and support throughout the photoshoot process. We incorporated these photos into her website, and she is able to pull from them to maintain her social media strategy without having to scramble every time she needs to post.
