Brand Identity
CLARITY LEGAL
A highly specialized law firm seeking to convey both substance and warmth. Clarity Legal is a high-end law firm uniquely tailored to clients who have suffered traumatic brain and personal injuries. It was founded by an attorney named Adam, who established his own practice in order to offer a personal approach to his clients. His goal is to obtain the best possible outcome for clients navigating worst-case scenarios.
Adam opted for a Brand Identity package with an accessibility guide and additional custom graphics for use in web and print applications. He wanted to avoid the stodginess of older institutional law firms and present a fresh, youthful practice inspired by its home in the Pacific Northwest without falling back on tired tropes. He envisioned a brand that was confident in its professionalism while also being warm and personal.
Accessibility is fundamental in any project. But because many of Clarity’s clients have suffered traumatic brain injuries, this project required particular care in selecting high-contrast colors and easy-to-read fonts, with a design goal of creating a calming effect on its audience.
