We worked on a Brand Identity package to create a new look that felt grounded and place-based, familiar to locals and inviting to newcomers. Decades ago, Northern Gardens’ logos had included an Indian Paintbrush, the state flower of Wyoming. I designed a new logo around this fiery little flower–Its bold color and instantly recognizable shape made it a perfect throughline for the brand’s many specific needs, from signage and truck wraps to hats and stickers to social media. It offers a nod to the legacy of the business, and conveys a deep understanding of the unique plants and growing conditions of Wyoming.