Hay&Co Services and Pricing Guide
A clear, well-crafted brand not only helps you sell, it actually makes you feel better about what you do. My job is to help you succeed by giving you the tools you need to effectively communicate your brand story to your audience. Let’s get to work telling that story today!
BRAND STARTER KIT
A solid starting point to show up professionally and confidently.
Just getting started and don’t need all the things yet? This pared-down version of our full brand identity is designed to help you launch with intention. You'll walk away with a logo you love, a simple system to keep things consistent, and the confidence to show up like the pro you are, even on a starter budget!
Perfect for you if…
You’re building a brand from scratch and want to get it right from the start
You’ve tried to DIY and realized it’s not your area of expertise…
You want something clean, cohesive, and custom—without the full investment (yet)
Start strong. Build smart. Grow with confidence.
Pricing & Details
Includes:
A custom primary logo (no templates, ever)
One round of refinements
A curated color palette and fonts
A one-page brand guide so you know exactly how to use everything
File delivery of logo in print and digital formats
Timeline:
4 weeks
Investment:
Starting at $1,500
Brand Identity
Because your business deserves more than a logo you kinda like.
Your brand is more than a first impression—it’s how your business shows up in the world. It’s how you connect, attract, and build trust with the people you want to work with. A strategic brand identity goes beyond just a logo. It includes intentional colors, fonts, icons, and visual elements that tell your story and actually feel like you.
This package is for you if…
You’re done messing with AI logos and templates that miss the mark
You’ve got the vision, but need help bringing it to life visually
Your current brand feels scattered or outdated and doesn’t reflect who you are anymore
You want a brand that looks professional, feels aligned, and connects with your ideal customer
Pricing & Details
Includes:
Brand discovery & strategy session
In-depth research & analysis
Brand creative direction and moodboard
2 - 3 Original logo concepts
Brand style guidelines
Font and colors
2 rounds of revisions (as needed)
Available add ons:
Secondary logos or marks
Stationary system: Letterhead, business cards, presentation template
Custom icons
Social media templates
& more, just ask!
Timeline:
4-6 weeks
Investment:
Starting at $3,500
Social Media Strategy
Make your first impression scroll-stopping.
For many brands, social media is where potential customers meet you first, so let’s make sure your presence reflects who you really are. At Hay&Co, we create Instagram-focused strategies that highlight what makes your business unique, connect with your audience, and give you the confidence to show up consistently (without the overwhelm).
This package is for you if…
You want your audience to quickly understand what you do—and why it matters
You know showing up on social is important, but you need a plan to make it doable
You’re ready to bring personality, polish, and purpose to your feed
Pricing & Details
Includes:
Strategy call to go over vision, goals, and overarching approach
Collaborative discussion around what kind of content you want to share and create
Social Strategy outline detailing target audience, voice & tone, look & feel, hashtags
Profile image recommendation and a starter pack of 12 posts
Creation of up to 6 templates for common post types (in Canva or Adobe)
Timeline:
4+ weeks
Investment:
Starting at $1,500
(payment plans available)
Ready to take the leap?