Hay&Co Services and Pricing Guide

A clear, well-crafted brand not only helps you sell, it actually makes you feel better about what you do. My job is to help you succeed by giving you the tools you need to effectively communicate your brand story to your audience. Let’s get to work telling that story today!

 

BRAND STARTER KIT

A solid starting point to show up professionally and confidently.

Just getting started and don’t need all the things yet? This pared-down version of our full brand identity is designed to help you launch with intention. You'll walk away with a logo you love, a simple system to keep things consistent, and the confidence to show up like the pro you are, even on a starter budget!

Perfect for you if…

  • You’re building a brand from scratch and want to get it right from the start

  • You’ve tried to DIY and realized it’s not your area of expertise…

  • You want something clean, cohesive, and custom—without the full investment (yet)

Start strong. Build smart. Grow with confidence.

 

Pricing & Details

Includes:

  • A custom primary logo (no templates, ever)

  • One round of refinements

  • A curated color palette and fonts

  • A one-page brand guide so you know exactly how to use everything

  • File delivery of logo in print and digital formats

Timeline:
4 weeks

Investment:
Starting at $1,500

 

Brand Identity

Because your business deserves more than a logo you kinda like.

Your brand is more than a first impression—it’s how your business shows up in the world. It’s how you connect, attract, and build trust with the people you want to work with. A strategic brand identity goes beyond just a logo. It includes intentional colors, fonts, icons, and visual elements that tell your story and actually feel like you.

This package is for you if…

  • You’re done messing with AI logos and templates that miss the mark

  • You’ve got the vision, but need help bringing it to life visually

  • Your current brand feels scattered or outdated and doesn’t reflect who you are anymore

  • You want a brand that looks professional, feels aligned, and connects with your ideal customer

 

Pricing & Details

Includes:

  • Brand discovery & strategy session

  • In-depth research & analysis

  • Brand creative direction and moodboard

  • 2 - 3 Original logo concepts

  • Brand style guidelines

  • Font and colors

  • 2 rounds of revisions (as needed)

Available add ons:

  • Secondary logos or marks

  • Stationary system: Letterhead, business cards, presentation template

  • Custom icons

  • Social media templates

  • & more, just ask!

Timeline:
4-6 weeks

Investment:
Starting at $3,500

 

Social Media Strategy

Make your first impression scroll-stopping.

For many brands, social media is where potential customers meet you first, so let’s make sure your presence reflects who you really are. At Hay&Co, we create Instagram-focused strategies that highlight what makes your business unique, connect with your audience, and give you the confidence to show up consistently (without the overwhelm).

This package is for you if…

  • You want your audience to quickly understand what you do—and why it matters

  • You know showing up on social is important, but you need a plan to make it doable

  • You’re ready to bring personality, polish, and purpose to your feed

 

Pricing & Details

Includes:

  • Strategy call to go over vision, goals, and overarching approach

  • Collaborative discussion around what kind of content you want to share and create

  • Social Strategy outline detailing target audience, voice & tone, look & feel, hashtags

  • Profile image recommendation and a starter pack of 12 posts

  • Creation of up to 6 templates for common post types (in Canva or Adobe)

Timeline:
4+ weeks

Investment:
Starting at $1,500

(payment plans available)

Ready to take the leap?

Bundle branding and A social Strategy together to receive $500 off your total package.